Enhancing User Experience with Web Application and API Protection (WAAP)

Rajesh Garg

19 Sep 2024

3 min read

enhancing-user-experience-with-waap

In an era where digital transformation is rapidly reshaping the business landscape, ensuring the security and seamless functionality of web applications and APIs has become a top priority. As companies increasingly rely on these technologies to deliver services and engage with customers, protecting them from evolving cyber threats is crucial. This is where Web Application and API Protection (WAAP) comes into picture.

Web applications and APIs enable businesses to offer a wide range of services, from e-commerce and banking to social media and cloud computing. However, their ubiquity and complexity also make them prime targets for cyberattacks. Common threats include SQL injection, cross-site scripting (XSS), distributed denial-of-service (DDoS) attacks, and API abuse.

WAAP solutions provide a comprehensive defense against these threats by integrating multiple security capabilities into a single platform. Key components of WAAP include Web Application Firewalls (WAFs), bot management, DDoS protection, API security, and advanced threat intelligence. Together, these technologies offer robust protection, ensuring that web applications and APIs are secure.

Enhancing User Experience through WAAP

The advantages of WAAP include application security and a significant enhancement of the user experience. Here’s how WAAP enhances user experience in several critical areas:

1. Performance Optimisation: WAAP solutions include features like content delivery networks (CDNs) and caching, which optimise the delivery of content to users. By reducing latency and improving load times, these technologies ensure that users can access applications quickly and seamlessly.

    2. Availability and Reliability: DDoS attacks are a common threat that can cripple online services, leading to downtime and frustrated users. WAAP solutions offer comprehensive DDoS protection, ensuring that applications remain available even under attack.

    3. Secure and Private Interactions: In an age of heightened privacy concerns, users expect their interactions with online services to be secure. WAAP solutions provide end-to-end encryption and secure API gateways, safeguarding sensitive data and ensuring that user information is protected.

    4. Intelligent Bot Management: Not all automated traffic is malicious, but distinguishing between legitimate and harmful bots is crucial. WAAP solutions include advanced bot management capabilities that identify and block malicious bots while allowing beneficial ones. This prevents unwanted bot activity, such as scraping and credential stuffing, from disrupting user experience.

    As digital interactions become more sophisticated, users will expect seamless, secure, and personalised experiences. WAAP solutions will be at the forefront of meeting these expectations, providing the necessary security and performance enhancements to ensure that users can enjoy safe and joyous online experiences.

    Yotta’s Suraksha Smart Cybersecurity

    To meet the increasing demands for security and user experience, Yotta’s Suraksha offers a comprehensive suite of features. Suraksha’s WAAP is compatible with any application architecture, protecting digital assets and customer data across all environments whether on-premise, virtual clouds, private clouds, public clouds, hybrid environments, or Kubernetes. Suraksha effectively detects and distinguishes between ‘good’ and ‘bad’ bots, protecting websites, mobile apps, and APIs.

    Suraksha provides comprehensive protection against over 150 known attack vectors, including the OWASP Top 10 Web Application Security Risks, Top 10 API Security Vulnerabilities, and the Top 21 Automated Threats to Web Applications. Suraksha’s machine-learning analysis engine continuously studies application traffic and end-user behavior, building a dynamic security policy that reduces exposure to zero-day attacks by 99%, stopping unknown threats in their tracks. With the shortest time to detection and mitigation of HTTP-based DDoS assaults, Suraksha ensures that applications remain protected without compromising user data confidentiality. Utilizing patented keyless SSL protection technology, it maintains compliance with privacy regulations while safeguarding against attacks.

    By integrating these advanced cybersecurity features, Yotta’s Suraksha not only secures digital assets but also enhances the overall user experience. This makes it an essential component for businesses looking to protect their applications and provide a seamless experience for their users.

    Rajesh Garg

    Senior Executive Vice President & Chief Digital Officer - Head of Applications, Cybersecurity & CISO function

    With a stellar record in ERP implementations in India, Rajesh leads the 360-degree growth of ERP solutions, cybersecurity solutions, application modernisation, product design and development, and consulting. He brings over 31 years of experience in technology, strategy, transformation, service delivery and assurance.