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Graphic design vs. illustration

Illustrations are usually drawn by hand, be it on paper or digitally, and aim to explain a complex idea in a simple manner, tell a story, or to interpret textual elements in an artistic way. Illustrators nowadays mostly rely on software like Procreate, Adobe Photoshop, and similar programs – or on traditional materials that they digitalize and edit later on. They heed special attention to details, such as expressions on characters’ faces to evoke emotions.

Graphic design, on the other hand, aims to visualize concepts and ideas for fast and efficient communication. Further, graphic designers rather use vector programs like Adobe Illustrator or Sketch to edit, combine, and create designs through vector-based illustration, collages, typography, photos and more.

In short, you could say that illustrations are used to explain and interpret something artistically, while graphic designs communicate something efficiently.

But, as we said before, both of these professions may blend into each other. So, you may also approach minimalistic and communicative illustrations or artistically valuable graphic designs. Especially in marketing, illustrators and graphic designers tend to work together to create unique and engaging designs that catch the eye of the consumer.

Final thoughts

There are many reasons why you should incorporate illustrations in your content. People are easily attracted to stunning and creative illustrations and therefore, are more likely to remember the content you want to promote. That is why the proper placement of illustrations is key to drawing attention to your brand or product and receiving reactions.

If you are unsure, how you should incorporate illustrations in your adverts, landing page, or your social media creatives to maximize their effects – feel free to get in touch with us. We at Fintory are more than happy to support you in designing the perfect layout for your needs.